USING SOCIAL MEDIA TO ATTRACT MORE CUSTOMERS
Whether you have been in business for decades or just starting out, defining your customer is crucial to business success. Defining your target customer involves collecting basic personal data which includes demographics such as, age, gender, marital status, etc. However going beyond the usual demographics, will give you the competitive edge. Getting your ideal customer to move from awareness to engagement: Social media can be used to create customer awareness. However, social media is about more that publishing content. Its more about engaging your audience and getting conversion. Studies have shown that the average person will spend close to two hours a day on social media, which is why brand awareness is a key goal for businesses. Choose the Right Social Network to Engage Your Audience Targeting every social network without looking at each platform’s demographics won’t provide the results you’re looking for. Before deciding which platforms to...