USING SOCIAL MEDIA TO ATTRACT MORE CUSTOMERS




Whether you have been in business for decades or just starting out, defining your customer is crucial to business success.  Defining your target customer involves collecting basic personal data which includes demographics such as, age, gender, marital status, etc. However going beyond the usual demographics, will give you the competitive edge. 

Getting your ideal customer to move from awareness to engagement:

Social media can be used to create customer awareness. However, social media is about more that publishing content. Its more about engaging your audience and getting conversion.  Studies have shown that the average person will spend close to two hours a day on social media, which is why brand awareness is a key goal for businesses.

Choose the Right Social Network to Engage Your Audience
Targeting every social network without looking at each platform’s demographics won’t provide the results you’re looking for. Before deciding which platforms to invest your time in, do some research to find out which social networks attract your target customer. Focus on two key areas: network demographics and reciprocity across platforms.  Network demographics is available from Analytic tools that support the various Social Media Platforms.  For example, Google Analytics, Facebook Analytics and other Research studies available on the Internet.

Demographics:
Facebook has over 1.86 billion monthly active users. According to a Pew Research study from November 2016, 79% of online adults use Facebook. From a gender standpoint, a higher percentage of women use Facebook than men. Facebook users watch over 100 million hours of video content on the platform daily. Since the launch of Facebook Live there has been exponential growth in video views.

Reciprocity:
After looking at the demographics, consider reciprocity across other platforms. For example, if your customer uses Facebook how likely is it that they will be use Twitter or Instagram?

 Include Video in Your Social Media Content:

 Using video on social media helps boost conversion rates. Here are some types of video to incorporate into your social media marketing.

 Live Video:
Since the introduction of Facebook Live, many businesses are turning to live video marketing to connect with their customers. Instagram has also released its own live video feature, Instagram Stories.  Facebook live is the best short term option for producing videos. It’s easy and fantastic. However as a customer I would not research your Facebook videos.

 On-camera Video:
The traditional way to market with video is to simply get in front of a camera and start recording. Use on-camera marketing to give your target audience an insight into your world. On-camera videos can be included in your blog or used to create podcast
Use Google friendly apps to store your videos and build your collections. You may also download your FB Live videos, edit and save to Google.

Comments

Post a Comment

Popular posts from this blog

LOVE IS

The more I experience and learn about love it becomes more evident that I don’t know much about true love or perfect love.   How about you? Love denies self and seeks after the good of others.  A mammoth task?  When the golden rule is applied, No.  Love is a fruit of the spirit.  It is not born out of emotions to which we are mostly inclined.   We must put aside selfish desires to truly love. The Amplified Bible, 1 Corinthians 13 describes perfect love.   The way it was intended. Love endures with patience and serenity, love is kind and thoughtful, and is not jealous or envious; love does not brag and is not proud or arrogant.   It is not rude; it is not self-seeking, it is not provoked [nor overly sensitive and easily angered]; it does not take into account a wrong endured.   It does not rejoice at injustice, but rejoices with the truth [when right and truth prevail].   Love bears all things [regardless of what comes]...
Read more

LESSONS LEARNT - MY EXPERIENCE IN MULTI LEVEL MARKETING

Multi - level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying a percentage of their sales; the recruits are known as a distributor's "downline" or independent business owners (IBO)   Over the years, having signed as an independent business owner with a few MLM companies I have gained some valuable experience and basic knowledge of the business to share on my blog.   Multi - level marketing   provides an additional source of income.  Success of the business is dependent on the input, effort or value being added. Based on my experience here are a number of pointers: Success of the business depends on people (distributor, referrals, prospects, customers).  People provide income by purchasing products, give feedback on the product or service and referrals for prospective customers. Attracting people to your business is most important. H ow To Attract The Righ...
Read more